Role of Diaspora in Bollywood — National Identity and Associated Normative Behaviour

This article explores how Bollywood has played a crucial role in national identity formation — how Hindi movies have contributed to the transmission of ideas, heightening the awareness of a global lifestyle and thus, establishing normative ideas of behavior that are often influenced by national identity. It especially focuses on diaspora and the NRI identity.

How does Bollywood Impact the Indian Diasporic Nationalism?

In this article, the author argues that Bollywood has a significant impact on the nationalism of Indian diasporic communities and theorise the potential reasons behind this phenomenon. thye lay out two ways in which Bollywood constructs the image of an “ideal diaspora”, with the examples of two movies — Namastey London (2007) and Dilwale Dulhania Le Jayenge (1995). They assert that Bollywood movies about the diasporic communities also have an impact on the nationalism of the country’s residents.