By Aryan Govindakrishnan
Abstract
Chennai, often referred to as the “Detroit of India” due to its booming automobile industry, has also seen significant growth in its residential real estate market. This growth is driven by a combination of factors, including robust economic development, increasing urbanization, and infrastructural advancements. Let’s delve into the various submarkets within Chennai’s residential sector and explore the city’s overall growth trajectory and price trends.
Submarkets Overview
Chennai’s residential market is segmented into several submarkets, each with its unique characteristics and growth patterns. The major submarkets include Central, Off Central, Suburban North, Suburban South, Suburban West, and East Coast Road. These areas offer a diverse range of residential options, from luxury apartments to affordable housing.
Source: Cushman and Wakefield
- Central Submarket: The Central submarket, encompassing prime localities like Boat Club, Poes Garden, and Nungambakkam, is synonymous with luxury and high-end residential properties. As per the reports by JLL, this area has seen a surge in luxury housing sales, particularly in Vadapalani, Kilpauk, and Kotturpuram. The demand for customized offerings, global designs, and world-class amenities has driven up prices and sales volumes. Notable new projects in this segment include RAMS Green Inns and Nahar Jasoda.
- Off Central Submarket: Areas such as R.A. Puram, Abhiramapuram, Alwarpet, Teynampet, T.Nagar, Mylapore, and Annanagar fall under the Off Central submarket. This submarket has seen stable rental and capital values with a slight uptick in certain areas. It remains a preferred choice for mid-segment buyers due to its proximity to business districts and well-established social infrastructure, as highlighted by Cushman & Wakefield.
- Suburban South: Suburban South is divided into two parts: Suburban South I (Rajiv Gandhi Salai) and Suburban South II (GST Road). According to Cushman & Wakefield, this submarket has experienced the highest growth in unit launches, particularly in the Vandalur-Kelambakkam Road, Porur, and Kattupakkam areas. It accounted for 63% of the new unit launches in Q1 2024, indicating robust demand. The region is popular for mid-segment housing, with significant interest in plotted developments.
- Suburban North: Suburban North, including Madhavaram, Perambur, and Korattur, has also seen considerable growth. The area’s affordability and improving connectivity make it attractive for mid-segment and affordable housing buyers. Recent infrastructure upgrades have further boosted its appeal, leading to a rise in both rental and capital values as per the reports by JLL.
- Suburban West: This submarket, comprising areas like Mogappair, Nolambur, and Ambattur, is gaining traction due to its industrial development and relatively lower property prices. The area is seeing an increase in residential demand as it offers a balanced mix of affordability and connectivity, according to Colliers.
- East Coast Road: Known for its scenic beauty and premium properties, East Coast Road (ECR) caters to the high-end segment. While it offers luxury villas and beachfront properties, the market here remains niche with steady but moderate growth in prices and rentals as per the reports by JLL.
Source: Cushman and Wakefield
City-Wide Growth and Price Trends: Chennai’s residential market has witnessed significant growth over the past few years, supported by the city’s economic expansion and infrastructural developments. The city’s positioning as an IT and industrial hub has attracted a steady influx of professionals, fueling the demand for housing.
Economic Growth: The city’s economy has been bolstered by substantial foreign direct investment (FDI) inflows, especially in the IT and automobile sectors. This economic growth has translated into increased purchasing power, driving demand for residential properties as per Colliers.
Infrastructure Development: Ongoing infrastructure projects, including the expansion of the metro network and the construction of new flyovers, are enhancing connectivity across the city. These developments are expected to unlock new residential zones and boost property values in the surrounding areas according to Asia Property Awards.
Source: Cushman and Wakefield
Price Trends:
- Luxury Segment: Capital values in the luxury segment have seen a moderate increase of around 1.7% on a quarter-on-quarter basis, driven by high demand and limited inventory. Areas like Central and Off Central have recorded the most significant price hikes as per JLL.
- Mid-Segment Housing: This segment has seen robust growth, particularly in the Suburban South and North areas. The mid-segment accounted for 64% of the new unit launches in Q1 2024, reflecting strong demand from middle-income buyers according to Cushman & Wakefield.
- Affordable Housing: While this segment contributes a smaller share of the total launches, it has shown significant growth, driven by governmental incentives and increased affordability according to Cushman & Wakefield.
Conclusion
The outlook for Chennai’s residential market remains positive, with sustained demand across all segments. The city’s economic resilience, coupled with infrastructural improvements, is expected to drive further growth in the real estate sector. Developers are likely to continue focusing on mid-segment and luxury housing, with an increasing number of projects catering to these categories. The rental market is also poised for growth, particularly in areas with improved connectivity and new commercial developments.
In conclusion, Chennai’s residential market is on a robust growth trajectory, supported by strong economic fundamentals and strategic infrastructural developments. The diverse submarkets offer a range of opportunities for investors and homebuyers alike, making Chennai a promising destination for residential real estate investment.
Author’s Bio
Aryan Govindakrishnan is a second-year student at the Jindal School of Government School and Public Policy, pursuing Masters in Economics. His research interests include finance, policy and economics.
Image Source: https://estates61.com/en/202/chennai_real_estate_trends

