Since the beginning of time, traditional financial decision-making has been based on logic, arithmetic, and statistical measures, neglecting emotions. Emotional finance studies how conscious and unconscious emotions influence investors’ individual decision-making that come to climax markets’ development.

Don’t Understand Statistics? Wanna Bet?
Statistical testing is not that difficult! Let Dr. Stephen P. Holden guide you through the murky territory of statistics, only to discover that it isn’t